Strong together – Digital Business Relevance Suite for SMEs
To remain relevant, businesses must always be present and visible on Google, chatGPT, and other platforms.
The challenge - SMEs have been under constant stress since COVID
Pressure to adapt, uncertainty—and at the same time, you have to tap into new markets, inspire customers, and implement and communicate innovations in your day-to-day business in order to secure sales. Investors demand reliable facts.
The solution—successfully implementing AI in SMEs
With the Digital Business Relevance Suite, you can master these challenges—GDPR and EU AI Act compliant, open source-based, and easy to implement.
Your benefits—visibility and relevance on Google, ChatGPT, and other platforms
This allows you to remain visible (Google, ChatGPT, etc.), relevant, and capable of taking action for customers, prospects, employees, and partners, while demonstrating your future viability through innovative strength.
Practical Tips
Relevance = Visibility + Content; Visibility requires Technology
Digital relevance requires both strong content and the technical foundation to ensure that it can be found.
The Digital Business Relevance Suite creates precisely this foundation—from SEO to GEO optimization for AI systems such as ChatGPT.
To be successful, the focus must be on external and internal users.
Technology is only valuable if it serves people: customers who are looking for quick answers, employees who want to work efficiently, and partners who depend on reliable information. The suite combines AI support with human control to create solutions that really work in everyday life.
AI projects are effective and attract particular attention
The Digital Business Relevance Suite boosts your visibility and relevance both externally and internally.
- We deliberately recommend smaller, clearly defined projects that allow participants to experience AI innovation in a safe and positive way.
- The project method Experience Innovation project method (described below) ensures that AI, people, and processes interact reliably and successfully.
Harvard Business Review Study: Overcoming the Organizational Barriers to AI Adoption.
Better use of AI in structured and documented creative and engineering modes
Many people use AI portals in an unstructured creative mode: they try things out but document little. This means that the practical benefits remain unclear and learning is random—a recent Harvard study refers to an “invisible wall” preventing further benefits.
Vibe Mode (structured creative mode)
Structured experimentation: testing ideas, trying out learning content, recognizing patterns, building initial solutions and prototypes.
The end result is understandable, comprehensible, and verifiable results, ideally a simple prototype with a brief description—the basis for the next step.
CAISE Mode (Engineering-Modus)
This is where the quality-oriented, documented development process begins with a clear goal.
AI acts as a supportive team member, decisions and results are validated:
That's what we call Collaborative AI Supported Engineering (CAISE).
Implement digital use cases individually and agilely, then experience the benefits—then realize the next one.
Getting found by Google, BING, and AI such as chatGPT
- Traditional search engines remain relevant, while AI-powered search is gaining market share.
Rule of thumb: if you deliver Google Rich Results, you have a good basis for AI crawlers. - Traditional search engines:
Measure visibility with easy-to-use and understandable GDPR-compliant internet analytics based on Google Search. - More visibility
Gain more relevance for Google, BING, Gemini, chatGPT, Perplexity, and others through enriching texts and crawler guidance or blocking. - Complements existing websites
All content management systems (CMS) such as WordPress, WIX, etc. are supported. Valuable information on content optimization and GDPR compliance is obtained.
Finding new business and develop your business with AI
- Automatically prepare market and customer information in compliance with GDPR
- CRM data and address lists
- Account plans
- Prepare and summarize existing incomplete data from multiple sources
- Create recommendations for contact-related playbooks and texts
Samy: Qualified chat bot available 24/7 for website visitors
-
Samy – Your well-informed, ethical, and secure AI assistant
- Samy supports Tolksdorf.digital in the areas of digital innovation, digitization, and coding
- also across industries (e.g., metalworking) upon request.
- Try it without registering
--> https://tolksdorf.digital/samy
- Samy searches intranets (e.g., SharePoint), executes workflows, and uses websites to provide sound advice.
– always with ethical assessment in technical matters.
Data protection, and usable LLM / AI:
- Data protection: GDPR-compliant hosting in Europe - Latest French Mistral LLMs + Perplexity - Additional LLMs of your choice and compliance regulations of your company
Keep your goals in sight with the Relevance Radar, quickly introduce powerful technology with Experience Innovation.
Relevance Radar Workshop
Innovation without relevance is expensive occupational therapy; innovation with relevance is part of a survival strategy.
- Technological Relevance: What is changing the industry? Examples: AI, automation, new materials, 3D scanning
- Customer Relevance: What do customers need now and in the future? Example: new materials, faster variants
- Competitive Relevance: What are competitors doing to be better? Example: digitization, price, speed
- Business-/Revenue Relevance: What influences sales, risk, position? Example: new industries, price pressure
- Organisational Relevance: What needs to be improved internally? See Quick Check and Experience Innovation.
Process model for fast projects and effective processes (Experience Innovation)
- What is liked will be done, and nothing is impossible.
The 7C-CI/CD method focuses on what really motivates people: positive experiences. Necessary changes lose their terror—and are supported rather than blocked. - After the Relevance Radar workshop, start the compose phase with a Quick-Check to align strategy and planning.
- Transparent prices – service costs in the service descriptions and price list
Technical Basis: KMU Opensource AI Hub
- The license-free SME Open Source AI Hub, curated by Tolksdorf.digital, offers an open, modular platform for the use of AI in companies. It connects internal and external data sources with powerful AI agents and commercially available large language models (LLMs) – transparently, in compliance with GDPR, and enabling data sovereignty.
- In addition, there are other open source components such as Plausible.ai
Public example dashboard:
https://plausible.tolksdorf.digital/tolksdorf.digital - On request, license-free Odoo Community Edition website, CRM, shop, forum, e-learning, portal
Investment: License-free solution plus Innovation Boutique Services based on estimates and expenses or through in-house contributions
- The Digital Business Relevance Suite is open source and can be independently implemented, configured, or expanded (in-house). Services from the Innovation Boutique can be added as needed.
- Subject-specific mentoring, innovation, and engineering services with optional open-source solutions deliver measurable results within the agreed time frame and budget. This “timeboxed innovation” avoids unwanted expenses, optimizing and saving time and costs in a targeted manner.
- Subject mentoring AI useage.
Frequently Asked Questiens (FAQ)
What exactly is artificial intelligence and how do you deal with it?
How „thinks“ a LLM?
A large language model (LLM) does not think. It calculates the most likely answer based on data, context, and statistics. Very useful—but not infallible.
Why is Artificial Intelligence (AI) intelligent?
An LLM, also known as AI, is excellent at handling language and therefore appears intelligent, even empathetic, to users.
How think people?
Human thinking is embodied, emotional, social, and culturally influenced. We combine experience, perception, and emotion—far more than mere information processing.
The strength lies in the connection (Human in the Loop):
People contribute experience, goal orientation, and judgment—LLMs provide speed, structure, and ideas.
Together, they form a powerful duo: human-led, AI-supported, and significantly better than either side alone.
How do large language models (LLM) and artificial intelligence (AI) affect SMEs?
The answer to this question varies depending on one's disposition. It is an astonishingly feasible innovation step that can bring enormous benefits to companies of all sizes, or it can be detrimental. It should not be ignored.
Does AI bring greater efficiency or effectiveness, or perhaps nothing at all?
- As with any tool, its everyday use determines how useful it is. A tool is useless if it just sits in a box.
- Greater effectiveness: Initially, the gains in skills and opportunities outweigh the losses.
- Greater efficiency: Once new skills have been acquired, learned, and tested, the efficiency gains outweigh the costs in recurring applications.
What challenges can arise during implementation?
- Administrator access to the website must be possible; alternatively, close cooperation with those responsible is necessary.
- Data quality and distribution in data silos: Our suite helps to prepare and utilize this data.
- Acceptance within the team: AI tools such as Samy are new – we offer training courses to help employees feel confident using the technology.
- If search engine optimization (SEO) has not yet been carried out on the website, this topic is added. AI is used to reduce the amount of work involved.
Why there is no fixed price and what costs can be expected?
- Every company has its own starting point, which leads to different workflows and levels of effort.
- Context Engineering: Data processing. AI is used to reduce effort, and results are checked by humans.
- Prompt engineering for AI used in workflows.
- Workflow and integration engineering for planned workflows.
- There are templates for the workflows, but customization and testing are still required.
- Experience value for the effort: a few hours to a few days per workflow.
What benefits can be expected?
- This is determined in the Relevance Radar Workshop and the Quick Checks.
- chatGPT & Co find you and formulate answers that suit you instead of guessing or ignoring you.
- Truly intelligent interactive chatbots improve customer loyalty and surprise users in a positive way.
- Improvement of data quality for further processes.
- Increasing digital maturity and innovative strength.
Can the Digital Business Relevance Suite be used elsewhere?
- Yes, for internal processes.
Can I continue using my existing website?
- Yes, the Digital Business Relevance Suite complements your website. Code snippets invisible to users are added and robots.txt and sitemap.xml are supplemented.
What do SEO and GEO mean?
- SEO = Search Engine Optimization, i.e. optimization for traditional search engines
- GEO = Generative Engine Optimization, i.e., optimization for AI such as Google Gemini, chatGPT, Claudem Mistral, and many more.
- SEO and GEO are equally important these days
- Further information can be found at https://tolksdorf.digital/kmu-opensource-ki-hub
How secure are the data and AI itself?
- Security is not only about where the AI is operated (“hosted”) but also how it is integrated. In this solution, all user inputs in the chat client are anonymized, which allows for a wide range of AI options on this side. In each case, it must be checked whether European solutions such as the open source LLM Mistral are preferable for compliance reasons.
- Sustainable security also includes the freedom to choose between different LLM providers. This allows future or changed requirements to be taken into account.